Behind the scenes
of Google

An unprecedented investigation

Damien Andell (1492.vision) and
Olivier de Segonzac (RESONEO)

discovered vulnerabilities
in Google's code

Result: 6 major revelations

6 explosive discoveries 💥

• 1200 Google experiments
• Knowledge Graph decrypted
• Query Expansion revealed
• Mysterious score close to QBST
• User vectorization
• AI debug menu

Discovery #1

1200 experiments
in progress

For the first time,
the complete list of Google tests
is revealed

Status: EXPERIMENT, LAUNCH,
CONTROL, GROUP, TREATMENT

Discovery #2

"Ghost" entities

Google uses entities
not yet in the Knowledge Graph
but already exploited

Used by Discover, AI Mode, YT...

Discovery #3

Query Expansion unveiled

How Google rewrites
your queries:

• Automatic synonyms
• Localization system
• Intent detection

Discovery #4

A mysterious "pairwise" score

Each word = score from 0 to 10
for each URL

Based on: URL, TITLE, body

Discovery #5

Smile, you are vectorized! 🎯

Google creates your
"digital profile" with:

• Your long-term history
• Your habits (HULK)
• Your immediate context

Discovery #6

90 AI projects revealed

+48 new ones since March

MedExplainer, Travel Agent,
Shopping AI Studio, Neural Chef...

What this changes
for SEO

Yesterday, we optimized for humans.
Tomorrow, we'll optimize
for AI agents
used by humans ^^

To learn more 📚

Full articles on:

1492.vision
RESONEO.com
searchengineland.com

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